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Privacy & Cookie Policy

At Annabella Diamonds, we value the privacy of our customers – after all, we hate spam as much as you do.

The Annabella Diamonds team ensure your experience is one that you will want to repeat and recommend to your loved ones. One part of our continued commitment to you is to respect and look after the privacy of your personal information. This privacy policy will inform you of what information we collect, why we collect it, and how we use it. Our Privacy Policy is incorporated into our Terms & Conditions.

Every time you submit your personal information to us, you are providing us with your consent to the collect, use, and disclose your information as set forth in this Privacy Policy.

We encourage you to check the date of our Privacy Policy each time you visit our website for any updates or changes. Your use of our website constitutes your consent to this Privacy Policy, including any changes or updates. We may make additional features, functionalities, offers, activities, or events (“opportunities”) available to you subject to additional or different privacy rules that we disclose in connection with those opportunities.

As Annabella Diamonds operates in several countries, any information collected on this website may be stored and processed in the United Kingdom and/or any other country in which Annabella Diamonds or its affiliates, subsidiaries or agents maintain facilities. Through the use of this website, you consent to any potential transfers of information outside of your country. Annabella Diamonds abides by the guidelines of the safe harbour framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of data from the European Union. When using this website and providing your personal information to us, you consent to any such transfers of information outside of your country. Please be advised that your personal information may be made available, without your knowledge, to governments and their agencies in the UK, United States and in any other country where we or our service providers store or process your personal information, should they request it under a lawful order made in that country.

Where and how your personal information is collected

It is not essential that you tell us who you are or reveal any personal information about yourself as you browse this website. There are certain parts of the website where you may choose to provide us with your personal information. When you do provide us with your personal information, regardless whether it is orally (over the phone), on our website or via email, we store this information on our secure systems. Personal information refers to any information that may be used to identify an individual, including, but not limited to: a first and last name, home, billing or other physical address, an email address and any other information associated with the individual. Apart from your contact information, we may collect information about your purchases, billing address, shipping address, gender, occupation, birthday, marital status, anniversary, interests, phone number or other contact information. We may merge the information you provide to us on separate occasions. We may also further combine this information with information that is publicly available, collected through data collection devices, and information that we receive from our partners, affiliates and other third parties.

Where your personal information is used

Your personal information may be used to:

  • Manage or process your purchases and provide the services you requested
  • Confirm and track your order
  • Respond to your enquiries
  • Prevent and detect fraud or abuse
  • Improve our website, service, products and overall user experience
  • Identify your individual preferences
  • Understand our customer demographics, preferences, interests, and behaviour
  • Contact you (via email, postal mail, or telephone) regarding products and services, of Annabella Diamonds, that we believe may be of interest to you. You will be able to easily opt-out of receiving these if you wish to do so.

How and when your personal information may be shared with others

In certain circumstances, Annabella Diamonds may need to share your personal information with certain trusted partners. Where and when this could happen is outlined below:

  • Service Providers: We use trusted third-party service providers to carry out certain services on our behalf. These include: shipping, payment processing, data storage/management, web hosting, web analytics, product assembly, marketing, mailing, emailing, etc. Only the specific information they require to perform their function(s) is provided to these organisation and they are not authorised to use this or any other information for purpose(s) other than those set forth by Annabella Diamonds.
  • Special Events and Promotions: If you chose to participate in one of our special events or promotions, Annabella Diamonds may share your personal information with the relevant organisations participating in the event. Unless stated otherwise in the terms and conditions of the special event, these third parties may have access to your information to achieve the objectives of the event or promotion as outlined by those specific terms and conditions.
  • Compliance with Law and Fraud Protection: We may need to, and you authorise us to, use and disclose any personal information in the following instances: (1) Where we find it necessary, in our sole discretion, to comply with any relevant law, regulation, legal process, or governmental request; (2) In order to investigate or prevent illegal activities, suspected fraud, situations involving potential threats to the physical safety of any personnel or as otherwise required by law; (3) Where it is required by other companies and organisations for credit fraud protection and risk reduction; and (4) to enforce any agreement we may have with you.

Anonymous Information: We may create anonymous records from sections of your personal information by excluding identifiable fields such as your name. We may use this data for internal purposes, such as analysing the type of customers or website visitors Annabella Diamonds have. We do this in an attempt to improve our services, and we also reserve the right to use and disclose any information in such records at our discretion.

Comments: We really do value your comments, feedback and testimonials. Good or bad, these help us improve our website, products and services. By making such submissions to us, you assign your rights in the submissions to us; further details regarding this may be found under the “Submissions” section of our Terms and Conditions page.

Other Uses of Your Information

IP Address: When you visit our website, Annabella Diamonds collects details of your IP address. This is done to help diagnose problems with our servers, analyse traffic trends, gather demographic information and track the date and duration of each session within our website. Together with your personal information, your IP address may also be used to prevent fraud or abuse, customise your shopping experience, improve our website’s design and usability, improve our customer service and to understand your preferences and interests.

Data Collection Devices, such as Cookies and Tags: There are some instances where Annabella Diamonds may collect data through cookies, web logs, tags and other monitoring technologies to improve your browsing and shopping experience on our website. ‘Cookies’ are a piece of text stored on a user’s computer through their web browser. It can be used for authentication, storing site preferences, shopping cart contents and the identifier for a server-based session. ‘Tags’ refers to code that is embedded in a web page or email and is usually invisible to the user but allows checking that a user has viewed the page or email.

We use these tools to improve and measure our website’s usability, track visits from our affiliates and partners, measure our website’s performance and to customise your shopping experience, among other things.

We may authorise third parties to use cookies, tags and other monitoring technologies to collect information about the use of our website or interaction with any advertisements that appear on our site.

You have the option on most popular browsers to decline the use of cookies if you wish to do so, however this may make it harder or impossible to use certain parts or features of our website.

By using this website you consent to the use the use of cookies.

Children under 13: Annabella Diamonds does not knowingly collect personal information from children under the age of 13. Should we discover that we have unknowingly done so we will immediately delete that data collected from our systems. Visit the FTC’s website ( for guidelines on how you can protect your children’s privacy online.


Our website may link to other third-party websites. Their policies and operations are outside of our control and not covered by this privacy policy. We recommend you review the privacy policies posted on these websites.


Annabella Diamonds is fully committed to the protection of your personally identifiable information. We employ the services of both physical and electronic security technologies, procedures, and organisational measures to protect this information from unauthorised access, use or disclosure. Whenever it is necessary to transfer sensitive personal information (e.g. credit card data) over the internet, we protect it using Secure Sockets Layer or SSL encryption technology. While no effort is spared in safeguarding your personal information, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure and, for this reason we are unable to guarantee or warrant the security of any information you disclose or provide to us.

Accessing and Updating Your Information

If the personally identifiable information Annabella Diamonds has gathered from you changes or you would like to access, correct, or delete such information, we will gladly assist you in doing so (to the extent allowed by law). To request a change or deletion of your data, please send an email to with the details relating to your request.


While we would like to keep in touch with all our clients, we know that sometimes you prefer to keep your inbox free from any promotional material.

For this reason, you can always opt-out of receiving email promotions that we send you. To do this simply select “unsubscribe” at the bottom of any promotional email received from us


Cookies are very small text files that are stored on your computer when you visit some websites. We use cookies to help identify your computer so we can tailor your user experience, track shopping basket contents and remember where you are in the order process. You can disable any cookies already stored on your computer, but these may stop our website from functioning properly.


This Website Will: Remember what is in your shopping basket Remember where you are in the order process Remember that you are logged in and that your session is secure. You need to be logged in to complete an order. The following are not Strictly Necessary, but are required to provide you with the best user experience and also to tell us which pages you find most interesting (anonymously).


This Website Will: Offer Live Chat Support (If available) Track the pages you visits via Google Analytics Targeting Cookies This Website Will: Allow you to share pages with social networks such as Facebook (If available) Allow you to share pages via Add This (If available) To view the ‘Add This’ Privacy Policy or to opt out of any online behavioural advertising, please visit Add This and click on the ‘Opt Out’ button. This website will not: Share any personal information with third parties.

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